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Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Why do you choose Beijing to start a business between a cup of coffee and a city?

Why do you choose Beijing to start a business between a cup of coffee and a city?

History is made up of countless coordinates. if you find a focus for mass entrepreneurship and innovation in Beijing, it is usually difficult to tell whether it is an enterprise, an entrepreneur, an event or a moment. But if you look at it in larger scale, Beijing is undoubtedly the weather vane of China's entrepreneurship and innovation. I have seen startups gather all over the world, but Beijing shocked me. Steve, Godfather of Silicon Valley

2015-08-07
The development of Chinese coffee Dehong Hougu Coffee and its rise!

The development of Chinese coffee Dehong Hougu Coffee and its rise!

Dehong Hougu Coffee Co., Ltd. is a national key leading enterprise in agricultural industrialization. The company was established in December 2007 with a registered capital of 329 million yuan. By the end of 2014, the company had total assets of 4 billion yuan, sales income of 1.5 billion yuan and export earnings of 140 million US dollars. The existing staff of nearly 2000 people, under the Mangshi, Yingjiang, Kunming, Lincang, Longchuan, instant powder and other nine sub-companies. At present

2016-02-26
Philz Coffee Cafe raises $15 million to expand across the United States

Philz Coffee Cafe raises $15 million to expand across the United States

Employees of Google, Apple, Facebook, Twitter and other companies often patronize the cafe. BI Chinese website reported on March 5 that Philz Coffee, located in Silicon Valley, is a slow-paced boutique cafe that adheres to the principle of slow life and allows baristas to make every cup of coffee for their guests. Phil Jaber, founder of Philz Coffee, told B.

2015-03-05
Starbucks only has coffee? It's actually a technology company!

Starbucks only has coffee? It's actually a technology company!

Do you know that Starbucks is a coffee that brings together literary and artistic young people? Certainly. Starbucks is a cafe and the world's most awesome chain of cafes. Many people have now developed another name for it: Starbucks Art Photo Studio. Whose moments don't have many pictures of holding coffee cups at Starbucks! However, this is not high-end enough, his most powerful identity is his

2015-07-27
Vietnam fine coffee beans Vietnam cat shit coffee?

Vietnam fine coffee beans Vietnam cat shit coffee?

According to the statistics of Vietnam Coffee Association, in 2000-2001 (from October 2000 to September 2001), Vietnam exported 874676 tons of coffee from 149 enterprises, among which the three largest exporters were OLAM Company (foreign-owned enterprise, 21326 tons), DAKMAN Company (joint venture, 18076 tons) and Vinafimex Company (local enterprise, 13719 tons). Vietnamese coffee

2016-07-04
The coffee shop has become an entrepreneurial dream in Zhongguancun coffee shop, a place of business exchange.

The coffee shop has become an entrepreneurial dream in Zhongguancun coffee shop, a place of business exchange.

Every reporter Jin Wei sent it from Beijing in Zhongguancun, gathering more and more grassroots entrepreneurs. The garage coffee and 3W coffee on Zhongguancun Entrepreneurship Street are their concentration, where there are a variety of entrepreneurs, venture capitalists and headhunters. Ordering a cup of coffee can sit all day, and sometimes a cup of coffee can solve a lot of entrepreneurial problems. Encourage mass entrepreneurship and innovation in the State Council

2015-01-20
Start-up coffee shop public welfare or business?

Start-up coffee shop public welfare or business?

One day in the spring of 2012, Li Na held an invitation to the Chamber of Commerce in a coffee shop called Beta at the foot of the iconic TV Tower in Guangzhou. Different from the coffee shop with petty bourgeoisie atmosphere, when this store introduces itself, its positioning is to talk about the Internet and the place to start a business. The owner of this cafe is Zhu Ning, the former designer of Alipay (Weibo). His original idea was to do it.

2014-04-27
Starbucks to join the Internet of things family

Starbucks to join the Internet of things family

Starbucks, known for offering free WIFI to its customers, now wants to make more use of web technology in its business to network coffee makers and refrigerators and electrical equipment.

2014-05-29
Are the coffee and milk tea in Zhongguancun dreaming?

Are the coffee and milk tea in Zhongguancun dreaming?

The coffee smell on the vanilla latte was accompanied by delicate foam, and the prime minister took a sip, and the next day, the 3W cafe made headlines. Meanwhile, next door, Liu Qiangdong, chairman of JD.com Group, and Zhang Zetian, sister of milk tea, toasted the opening of JD+ Intelligent Milk Tea House, accompanied by a steady stream of people coming to buy the same coffee from 3W Cafe. 3W Cafe is not new because

2015-08-07
Laos coffee is the only deep inland volcanic plateau coffee with a unique, mellow and full-bodied taste.

Laos coffee is the only deep inland volcanic plateau coffee with a unique, mellow and full-bodied taste.

Boutique coffee (specialty coffee) is also called specialty coffee selection coffee. It refers to coffee made from a small number of raw beans with excellent taste grown in an ideal geographical environment. Depending on the special soil and climatic conditions in which they grow, they have outstanding flavor. After strict selection and classification, this kind of coffee is hard in texture, rich in taste and stylish.

2016-06-23
Why do entrepreneurs like to drink coffee?

Why do entrepreneurs like to drink coffee?

At a face-to-face forum between government departments and entrepreneurs, the regional head asked entrepreneurs what they needed most, and the entrepreneurs' answer was the same: can we open a Starbucks in the park? What entrepreneurs want is not Starbucks, but the cafe culture that Starbucks represents. Why do entrepreneurs like cafes? What's the secret behind the cafe? The reporter came to the cafe.

2015-09-24
A thousand dollars coffee shop opening plan

A thousand dollars coffee shop opening plan

I. Operational mode Technical cooperation form. Combined with the characteristics of our business and leisure coffee stores, it is recommended that partners select sites in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps; unify decoration styles and products; and provide technical support (including personnel training) and product (coffee beans and tea) distribution from headquarters.

2014-06-04
Starbucks' second Teavana teahouse is located in Seattle. Americans also drink tea.

Starbucks' second Teavana teahouse is located in Seattle. Americans also drink tea.

Song Junhong, head of Zhejiang Tianzhi Ecological Technology Co., Ltd., never thought that the American customers who asked him for a fixed amount of tea every year suddenly began to ask him for a lot of goods this year. It was not until these two days when Song Junhong saw the news that Starbucks (Special Reading) (expanding location information) had opened its first tea bar in the United States that he suddenly realized that Americans fell in love with tea. Hangzhou Customs

2016-07-15
Starbucks' second Teavana teahouse is located in Seattle. Americans also drink tea.

Starbucks' second Teavana teahouse is located in Seattle. Americans also drink tea.

Song Junhong, head of Zhejiang Tianzhi Ecological Technology Co., Ltd., never thought that the American customers who asked him for a fixed amount of tea every year suddenly began to ask him for a lot of goods this year. It was not until these two days when Song Junhong saw the news that Starbucks (Special Reading) (expanding location information) had opened its first tea bar in the United States that he suddenly realized that Americans fell in love with tea. Hangzhou Customs

2016-07-15
A cafe run by professional managers of Beta Coffee.

A cafe run by professional managers of Beta Coffee.

The original idea of Beta Cafe was to be a circle of Internet, e-commerce, technology and fashion life, as well as a conference room and lounge.

2014-06-04
Chinese enterprises will build Asia's largest original coffee base and industrial park in Laos

Chinese enterprises will build Asia's largest original coffee base and industrial park in Laos

According to Yin Xinhua, the two companies will use the coffee project as a starting point to consolidate and develop coffee bases and speed up the construction of primary processing plants in northern Laos. In the future, we also plan to build a 10,000-ton coffee processing plant in Vientiane City, increase investment in southern Laos, help small and medium-sized coffee enterprises to increase production, and take advantage of coffee trading center and Chongqing New Europe transportation advantages to promote Laos coffee exports to earn foreign exchange.

2016-08-08
Chain coffee shop business plan coffee shop operation

Chain coffee shop business plan coffee shop operation

First, investment objectives and tasks 1, investment objectives 2, investment tasks 3, key to success 2, investor profile 1, investor nature 2, shareholder profile 3, operation model 3, product and service 1, product and service description 2, competitive comparison 3, resources, technology 4, future product and service plan 4, market analysis 1, market demand 2, industry development trend 3, competition

2015-08-13
GouBuLi enters the coffee market. Gloria Jean's Coffees opens its first branch in Beijing.

GouBuLi enters the coffee market. Gloria Jean's Coffees opens its first branch in Beijing.

Gloria Jeans Coffees (Colorado Coffee) opened its first branch in Beijing on October 25, 2015. The owner of Australia's first coffee brand in China is a well-known time-honored catering company. At this time, many people must be amazed: GouBuLi is going to make coffee? Since the beginning of last year, a hundred flowers have blossomed in Chinese Internet companies.

2015-10-28
Starbucks doesn't just sell coffee, it's a tech company.

Starbucks doesn't just sell coffee, it's a tech company.

Ordinary people may have long thought of Starbucks as a food retailer, but Starbucks has long been a technology company. Let's see how Starbucks does it!

2014-07-24
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